Email marketing is a form of direct marketing that is delivered via email. E-mail marketing is second only to Search Marketing as the most effective online marketing tactic.
Why email marketing?
- Low Cost
- Mass Delivery at Low Cost
- Trackable ROI – Return On Investment
- Trackable CTR – Click Through Rate
- Immediate or Scheduled Delivery Times
- Personalized Mailings
- Green Friendly
Conte Media will create your email marketing campaign using Constant Contact. Constant Contact is an effective and affordable way to grow your business. It’s never to late to start building a contact list. Take a look at the average open rates in 2007 for email campaigns based on industry type
| Industry |
| Clothing – 27.4% Gaming – 22.3% E-commerce – 23.3% Entertainment – 37.6% Food Service – 37.2% Publishing – 41.4% Retail – 19.0% Sports – 37.2% Travel/Lodging – 46.7% |
| Open Rates by Day |
- Sunday – 20.7%
- Monday – 24.7%
- Tuesday – 22.6%
- Wednesday – 25.4%
- Thursday – 23.6%
- Friday – 23.1%
- Saturday – 18.7%
| Open Rates by Time |
- 8:00 a.m. – 23.3%
- 9:00 a.m. – 26.1%
- 10:00 a.m. – 30.3%
- 11:00 a.m. – 30.1%
- 12:00 p.m. – 32.1%
- 1:00 p.m. – 31.3%
- 2:00 p.m. – 32.8%
- 3:00 p.m. – 32.0%
- 4:00 p.m. – 32.7%
- 5:00 p.m. – 34.1%
* Data from Constant Contact
Email marketing can bring large bursts of traffic within 24-48 hours of the e-mail being sent
What’s in your marketing plan?