Building Trust & Credibility

Showing credibility & trust will equal more sales!

Website security is one of the most overlooked aspects of an e-commerce website. This is also true in the brick and mortar store environment. You are more likely to make a purchase from a store/company you feel safe shopping with. If you were purchasing a piece of clothing, but didn’t have time to try it on, you would be more likely to make that purchase at a store whose return policy is clearly displayed.

You must instantly provide that same credibility and trust to your potential website customers.

If you currently just have a brick and mortar business, you should consider making the move online. Online sales are at an all time high, and it’s continuing to grow a rapid pace. Imagine the opportunity to make a sale 24 hours a day, 365 days a year.

What you can do to build trust & credibility?

• Join BBB Online
  Current BBB members can sign up at a discounted rate.
  You will get a logo to display on your website, and if clicked will pull up your BBB profile.
• Join Your Local Chamber of Commerce
  Showing that you are involved in the community where your retail location is at is priceless.
  This will also help you network with other businesses.
• Comodo/Security Seals
  Display a safe security seal or certificate on your website. Daily audits are performed on your site, and you are notified of any vulnerabilities. If these vulnerabilities are not corrected, your seal won’t be displayed.
  This will increase sales by increasing shopper confidence.

Implementing these type of items above will help your e-commerce website succeed, where most sites fail.